The effect of digital transformation in logistics on the productivity of HR teams

Companies in the logistics sector are becoming increasingly aware of the value that digitalisation brings to their strategy. In fact, according to Gramener, global spending on digital transformation in the logistics industry is expected to reach $84.6 billion by 2027.

For its part, Adroit Market Research tells us that, until 2028, the logistics and transport ecosystem will enjoy a compound annual growth rate of approximately 11.5%.

This change process involves both shipping operations and administrative processes. This results in competitive advantages based on a key success factor: reduced delivery times in a market where customers demand immediacy.

Broadly speaking, the most prominent ones are the following:

• It facilitates decision-making.
• Increase productivity.
• It promotes automation.
• It provides flexibility and the ability to react to the uncertainty inherent in the sector.
• Reduction of the margin of error.

• It allows you to establish an omnichannel sales system.
• It provides differentiation and a competitive advantage.
• Thanks to the transparency it entails, relationships with clients are strengthened.
• Services are optimised, and therefore, the customer experience is improved

Beyond these general advantages, if we focus on the human resources professionals of these companies, we can find more benefits worth knowing about.

With the right technologies, workers will optimise processes and be more productive, largely thanks to task automation. But the reasons go beyond that.

These solutions, especially if they are both practical and intuitive, also improve work environments, making the workday easier for employees, who feel comfortable and valued.

This is crucial, as all companies currently face the enormous challenge of attracting top talent. But it doesn't end there; the challenge is even greater when it comes to retaining and building loyalty with that talent.

And to achieve this, it's crucial to incorporate new technologies. Keep in mind that 52% of workers say they would change jobs because of the technological tools used.

When an employee feels truly valued and cared for by the company, they will perform much better. According to a Gallup study, highly engaged employees achieve 23% higher profitability and a 43% decrease in turnover.

If we take a look at this Accenture report, we see that 75% of the participants in it state that they still have a large part of their management processes analogue.

Therefore, it is a priority to address its digital transformation and, in this way, achieve the benefits we have mentioned above.

In addition to their own administrative tasks, human resources professionals in logistics companies will have to face the challenge of getting employees to adopt skills related to the use of new digital tools.

We're talking about solutions based on geolocation, advanced data analysis, inventory and fleet management, and many other types.

That is why it is essential to guide the workforce in the proper use of all these tools with appropriate specific training.

Managing these training programmes, especially if we want to qualify for the FUNDAE subsidies, can be really complex if we don't take a digital approach, investing huge amounts of time in repetitive tasks.

Fortunately, there are innovative options that allow for automation in a large part of operations, such as capturing student and trainer attendance signatures, generating supporting documents for FUNDAE, organising planned and unplanned training activities, and many more functionalities.